Friday, August 19, 2005

GoogleNet with local area Ads and search results

Google in its quest of buying companies bought Android, a cellphone software company, telling the people that they, "acquired Android because of the talented engineers and great technology.”

On the other hand, in an article (Get Ready for GoogleNet) at, analysts says "google is aiming a technology capable of targeting advertising to a user’s precise location?".

What google seems to aiming is the firstly, offering Wi-Fi signal availability to consumers. Then using their own Internet connection (no need to pay to ISP's any more) and WiFi location tracking technologies (adding up with new startup technologies namely Feeva and Andriod) provide the customers following:

  1. free "local" search facility from anywhere (can be done via cell also via
  2. Using Adsense for "local ads".
  3. Using Google earth to map locations and may be "" to provide the "pictures" for the local addresses.
  4. Bringing people together with "free" services.
  5. Using tools like "orkut" and "dodgeball" for emphasizing on social networking.
Some serious work is going on behind the scenes at google. Below listed points will throw more light on it.

1) Business 2.0 reports that they’ve learned from “telecom insiders” that Google is hard at work on a nation-wide high-capacity data network, buying up unused fiber lines and cheap backbone access to really flesh out their capacity.
Could Google really power not just Internet search, but a sizable portion of the Internet?

How cool is this: With the new Google SMS service, you can do basic Google queries from any SMS-capable phone (which is darn near all of them) by sending text messages to 46645 (GOOGL). Results usually come within a minute, and are text-based only - no links or other craziness that could screw up an SMS. So far, you can get local business listings, product prices and comparisons, dictionary definitions, and more is planned soon (or already there and they just haven’t told us about it yet). So, for instance, enter something like “Starbucks 10016” and you’ll get a response with nearest place to get burnt-tasting, overpriced coffee. Well, near us, anyway, unless you change the “10016.” Give it a go and let us know how it works for you. So far our results have been positive.
Looks like this may be happening for driving directions sooner than later. As MobileTracker reports, sending a “directions” message to Google SMS (46645, or GOOGL), returns “Looking for driving directions? Unfortunately this feature is not yet supported.”

3) Google Buys DodgeBall
Whats DodgeBall -> It’s like Friendster all over again: we’re being barraged by requests to add people to our Dodgeball friends list. Anyway, Dodgeball is a new service which can tell you which of your friends are within a ten block radius of where you are. Once you’ve signed up and registered your cellphone number with them, you can “check-in” by sending a text message to Dodgeball with your location (it only works in NYC, Boston, LA, Philadelphia, and San Francisco right now, which is already two more cities than we’re likely to be in anytime soon), and then if anyone on your friends list (starting to sound familiar?) has also checked-in and is within range, you both get a text message.

4) Google Buys Feeva
Location-tracking hotspot firm Feeva, has already been pilot launched in San Francisco serving up Google Local-based ads.

5) Google buys cellphone software company-Android
We only have the faintest idea why Google just bought Android, a stealthy startup that specializes in making “software for mobile phones,” Google’s keeping quiet about what they’re working on, they would only tell BusinessWeek that they, “acquired Android because of the talented engineers and great technology.”
In a 2003 interview with BusinessWeek, just two months before incorporating Android, Rubin said there was tremendous potential in developing smarter mobile devices that are more aware of its owner's location and preferences. "If people are smart, that information starts getting aggregated into consumer products," said Rubin, co founder of Android
Links: Business Week Article

6) Google invests in power-line broadband
Current Communications Group, which offers broadband Internet service over power lines, said Thursday that it has received investment money from Google, Hearst and Goldman Sachs.
Links: article Broadbands power-line push

7) Google wants ‘dark fiber’
"Dark fiber" refers to fiber-optic cable that's already been laid, but is not yet in use. Thousands of miles of dark fiber are available in the United States, but there have been few takers because of the high costs of making it operational.
Links: Article- google wants Dark Fiber

8) Google wants more money
Despite gaining billions of cash last year with the IPO, Internet search company Google Inc. on Thursday filed with regulators to sell up to 14.16 million more shares of class A common stock, which would be worth $4.04 billion based on last night's closing prices.
Its shares fell as much as 4 percent in preopening trade on Inet after it announced the news.
Shares of Google traded at $273.99 before the opening after closing at $285.10 per share on Wednesday on the Nasdaq.
Links: Eweek Article

Lets see where google leads to Internet and search?



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